What I Do
Built properly, from the ground up.
Nearly 15 years of hand-coded websites, custom WordPress themes, and static sites built for performance. No page builders, no shortcuts — just considered work that holds up long after launch day.
What I do
Core services
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Custom WordPress theme development
Hand-coded from scratch with no page builders and no pre-built themes. Built to your brand and fast by default.
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Static website design and development
No database, no CMS overhead. Perfect for brochure sites, landing pages, and portfolios where speed is everything.
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WooCommerce and eCommerce
Custom online stores built lean and built to convert, with full control over design, checkout, and performance. Available on standard paid projects
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Website redesign and rebuild
Take an existing site and do it properly. Better code, better performance, better results — starting fresh where it counts without losing what already works.
Under the hood
Technical
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Hand-coded HTML, CSS, and JavaScript
No bloated frameworks or drag-and-drop tools. Every line written with purpose, performance, and maintainability in mind.
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Advanced Custom Fields (ACF)
Flexible, intuitive content management built around how you actually work, not around what a theme decided for you.
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Classic WordPress development
Traditional WordPress architecture that gives you a clean, predictable site that is straightforward to manage and easier to maintain long-term.
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API integrations
Connect your site to third-party services including newsletter platforms such as Mailchimp and Campaign Monitor, booking systems, and more, where an API and documentation exist.
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WordPress plugin development
Custom functionality built to spec when off-the-shelf plugins would not cut it or would add unnecessary bloat to your site.
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Performance optimisation
Faster load times, lower bounce rates, and a better experience for every visitor on every device and connection.
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Core Web Vitals and Lighthouse optimisation
Near-perfect scores across performance, accessibility, best practices, and SEO. The kind of numbers that matter to Google and to the people searching for your business.
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Security hardening and backups
Locked-down configuration, regular offsite backups, and peace of mind that your site is protected and recoverable if anything goes wrong.
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Plugin integration and configuration
The right plugins for the job, configured correctly and without the bloat. No unnecessary installs, no conflicts, no performance drag.
How it looks
Design & branding
Good design is not just about how something looks. It is about how it works, how it feels, and whether it accurately represents the business behind it. Every project starts with understanding the brand, and where one does not exist yet, building it from scratch.
Whether that means creating a full brand identity with logo, colour palette, and typography guidelines, or working within an existing brand to ensure the website stays true to it, the result is always a site that feels considered and deliberate rather than generic.
Every site is designed and built to work across all devices including desktop, tablet, and mobile, without compromise. Responsive design is not an afterthought here. It is built into every decision from the start.
Getting found
On-page SEO setup
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Meta titles, descriptions, and schema markup
Every page tagged correctly so search engines and the people using them understand exactly what you offer.
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Google Search Console and analytics setup
Track rankings, clicks, and traffic from day one. Know what is working and where to focus next.
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XML sitemap configuration
Every page of your site found and indexed by search engines as quickly as possible, so you start appearing in results sooner.
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Domain and email setup
Your domain pointed correctly and professional email up and running without the head-scratching.
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Domain and email setup
Your domain pointed correctly and professional email up and running without the head-scratching.
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GDPR and cookie consent setup
Compliant cookie notices and privacy policies, implemented properly so you are covered from the start.Y
After launch
Ongoing support
Building the site is only part of the job. What happens after launch matters just as much. Whether that means hosting the site on fast, reliable infrastructure, handling routine maintenance and security updates, or making changes to content as the business evolves, there is a single point of contact throughout. No support tickets, no call centres, no waiting.
Every project ends with a proper handover. That means clear documentation, a walkthrough of how to manage the site day to day, and the confidence to make simple updates without needing to pick up the phone. For clients who would rather leave the ongoing management to someone else entirely, that option is available too.
Start a Project
Ready to build something properly?
You know what your business needs. Get in touch and we can work out the rest. No lengthy process, no commitment required, just a straight conversation about your project.