Privacy Policy

Who we are

This website is operated by Luke Muldoon, a web designer and developer based in Rugby, United Kingdom. If you have any questions about this policy, get in touch at luke@lukemuldoon.co.uk.

What data we collect and why

Analytics data

This site uses Google Analytics to understand how visitors find and use the site. Google Analytics collects information such as pages visited, time spent on the site, the device and browser used, and approximate location based on IP address. This data is aggregated and anonymous — it cannot be used to identify you personally.

Google Analytics data is only collected with your consent, which is requested via the cookie banner when you first visit the site.

Contact form data

If you use the contact form on this site, your name, email address, and message are collected for the sole purpose of responding to your enquiry. This information is not stored beyond what is necessary to handle your request and is never shared with third parties.

Cookie banner

This site uses a cookie consent tool to record your cookie preferences. A small cookie is stored to remember your choice so you are not asked again on every visit.

Cookies

Cookies are small text files stored on your device. This site uses the following:

Essential cookies — required for the site to function correctly, including remembering your cookie consent preference. These are always active.

Analytics cookies — set by Google Analytics to collect anonymous usage data. These are only active if you have consented via the cookie banner.

Learn more

Name	Description	Duration
__utmx	Used to determine whether a user is included in an A / B or Multivariate test.	18 months
_ga	ID used to identify users	2 years
_gali	Used by Google Analytics to determine which links on a page are being clicked	30 seconds
_ga_	ID used to identify users	2 years
_gid	ID used to identify users for 24 hours after last activity	24 hours
_gat	Used to monitor number of Google Analytics server requests when using Google Tag Manager	1 minute
_gac_	Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.	90 days
__utma	ID used to identify users and sessions	2 years after last activity
__utmt	Used to monitor number of Google Analytics server requests	10 minutes
__utmb	Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.	30 minutes after last activity
__utmc	Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.	End of session (browser)
__utmz	Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server	6 months after last activity
__utmv	Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.	2 years after last activity

You can change your cookie preferences at any time by clicking the cookie settings link below.

Open cookie list

Your rights under GDPR

If you are based in the UK or EU, you have the right to:

Access the personal data held about you
Request correction of inaccurate data
Request deletion of your data
Withdraw consent for analytics at any time
Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk

To exercise any of these rights, contact luke@lukemuldoon.co.uk.

Data retention

Contact form enquiries are retained only as long as necessary to handle the enquiry. Analytics data is retained in Google Analytics for 14 months, after which it is automatically deleted.

Third party services

This site uses the following third party services:

Google Analytics — analytics provider. Google’s privacy policy can be found at policies.google.com/privacy.

WP Consent — cookie consent management. Their privacy policy can be found at https://wpconsent.com/privacy-policy/.

Changes to this policy

This policy may be updated occasionally. The date at the top of the page will always reflect when it was last revised.